AI made for real life
Solving real-life Gen Z struggles
Instead of framing AI as futuristic tech, we repositioned the Samsung Galaxy S25 Ultra’s AI as an everyday companion—showing how Gemini Live helps solve real-life Gen Z moments, from cooking and laundry to last-minute exam prep, with ease and calm.
Credits
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Charlene Chua, Sid Lim
Associate Creative Director: Robert Nelk, Mark Peeters
Senior Art Director: Grace Wong, Melissa Ho
Art Director: Sixin Wu
Senior Copywriter: Judy Au
Copywriter: Gwendolyn Lee
Junior Art Director: Jia Min Tan
Director: Mackenzie Sheppard