AI made for real life
Solving real-life Gen Z struggles
A series of three films shows how the Galaxy S25 Ultra’s AI helps solve everyday challenges - from cooking and laundry to last-minute exam prep. Powered by conversational intelligence via Gemini Live, Galaxy AI is positioned as a practical, go-to companion for figuring things out as life happens.
Instead of framing AI as futuristic tech, the campaign focuses on everyday discovery - showing how intelligent tools can make daily life easier, calmer, and more effortless.
The campaign was a follow-up of the global launch campaign for the Galaxy S25 Ultra.
Credits
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Charlene Chua, Sid Lim
Associate Creative Director: Robert Nelk, Mark Peeters
Senior Art Director: Grace Wong, Melissa Ho, Koon Hoong Muk
Art Director: Sixin Wu
Senior Copywriter: Judy Au
Copywriter: Gwendolyn Lee
Junior Art Director: Jia Min Tan
Director: Mackenzie Sheppard