Seattle Sounds Even Better Now
Transforming the Singapore Airlines A350
into a musical instrument

To celebrate Singapore Airlines' inaugural non-stop flights between Singapore and Seattle, we wanted to connect with the city through its culture. And few things define Seattle more than its musical heritage. So we partnered with Seattle-based producer and multi-instrumentalist Chong the Nomad to transform the Airbus A350 into a musical instrument and compose this one-of-a-kind music track.

Chong explored the Airbus A350 from the cockpit to the tail and from the wheels to the engines, creating a library of sounds to compose her track. In total she recorded over 45 different sounds. Many are recognisable to passengers – including the roar of the engine, clink clinks from silverware, the click of a seatbelt, the ding of the flight attendant button and even the familiar welcoming voice of the Singapore Girl. Other, less accessible sounds – including taps on the tyres of the Airbus A350’s nose-wheel, or the whirrs and ratchets of cockpit controls – are embedded in the mix as beats and bass. 

Spotify Artwork

Credits
Agency: TBWA\Singapore
Creative Director: Greg Wood
Creatives: Mark Peeters, Robert Nelk
Artist: Chong the Nomad
Director: Brian Oh 

Awards
NYF AMEAwards: 
Bronze - Best Use of Discipline
Bronze - Best Use of Medium
Bronze - Products & Services

Featured on
Shots.net 
Adage [Editor's Pick] 
Adweek
Lbbonline

Previous
Previous

Symphony of Flowers

Next
Next

The Next Rembrandt