The Better Together Sweater
It doesn't get much more Better Together than this

WE Fashion stands for inclusivity and genuine human connection. Fashion that helps people tune in and connect with one another.

During Christmas, we brought the brand promise, “Better Together,” to life in a very literal way. We created a Christmas sweater designed for two people to wear together. Because it doesn't get much more Better Together than that.

At a time when culture can feel increasingly divided and so much of our communication happens through screens, the sweater became a warm and simple invitation to come a little closer irl.

Credits
Agency: J. Walter Thompson Amsterdam
Creative Director / concept film: Bas Korsten
Concept Sweater: Mark Peeters, Robert Nelk
Production Company: Holy Fools
Director: Nina Aaldering
Director of Photography: Thomas Buelens
Post / VFX / Sound: The Ambassadors

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