The Load of Life
A Heineken Experience Silver
The most liked, the most successful, the most attractive... Society places a great deal of pressure on our shoulders. It's a load we all carry every day.
To show that life can be smoother, we teamed up with two Thai cultural superstars Pyra & The Toys to create “Let It Flow” — an anthem inviting everyone to let go of the pressure and enjoy life in a smoother way.
Beyond the film, a full music video was released, launching the song on Spotify, YouTube and other digital platforms, positioning Heineken Experience Silver as a live platform with events across Thailand — a country where alcohol advertising is restricted.
Credits
Agency: LePub APAC
Executive Creative Director: Cyril Louis
Associate Creative Director: Diego Barboza
Associate Creative Director: Henrique Lamenha
Associate Creative Director: Mark Peeters
Associate Creative Director: Robert Nelk