Through Different Eyes
Standard Chartered envisions a sustainable future, seen through different eyes
To stand apart from a sea of predictable messaging, we decided to highlight the impact of Standard Chartered’s sustainability efforts on nature through a fresh lens: nature’s own eyes.
This launch piece was created in collaboration with Cannes Grand Prix–winning director Jaron Albertin of Smuggler Films and post-production studio Black Kite.
Using a mix of real footage and CGI, the film creates an immersive journey through Standard Chartered’s vision of a future where progress doesn’t have to cost our planet.
Credits
Agency: TBWA\Singapore
Creative Director: Asheen Naidu
Creatives: Mark Peeters, Robert Nelk
Director: Jaron Albertin
Awards
One Show- Merit - Visual Effects
Gongs - Bronze - Cinematography
Gongs - Finalist - Visual Effects